# Valpak Intelligence

> Household-level data and marketing intelligence platform built on deterministic, real-world consumer behavior.
> Site: https://valpakintelligence.com
> Demo: https://valpakintelligence.com/demo
> Long-form context: https://valpakintelligence.com/llms-full.txt

## Overview

Valpak Intelligence is a household-level data and marketing intelligence platform built on deterministic, real-world consumer behavior. It combines verified address-based identity, direct mail engagement, and purchase response data to deliver measurable growth for advertisers.

## Core Capabilities

- Deterministic household identity anchored in physical address data
- National scale with local-level precision targeting
- Direct mail distribution with verified delivery and engagement
- Closed-loop measurement from exposure to response
- Audience segmentation and enrichment
- Data licensing and onboarding to digital platforms

## Key Differentiators

- Physical mailbox as a persistent identity anchor
- Verified household occupancy and deliverability
- Real-world response data (not modeled behavior)
- Omnichannel activation across mail and digital
- Privacy-resilient data independent of cookies and device IDs

## Products & Solutions

- Household Graph (Valpak Household ID — VHID)
- Audience Targeting & Segmentation
- Data Licensing & Enrichment
- Local Market Intelligence
- Consumer Insights & Analytics
- Omnichannel Campaign Activation
- Closed-Loop Attribution & Measurement

## Ideal Use Cases

- National advertisers targeting households with local precision
- Retail and QSR customer acquisition and retention
- Financial services and insurance targeting by household profile
- Data-driven direct mail and omnichannel campaigns
- Identity resolution and audience onboarding

## Data Attributes

- Household composition
- Address-level verification
- Purchase and response behavior
- Offer engagement history
- Geographic and local market signals
- Demographic and lifestyle attributes

## Integrations

- Clean rooms (Snowflake, etc.)
- Identity resolution platforms (e.g., LiveRamp)
- Marketing automation and CRM platforms
- Programmatic and CTV activation platforms

## Privacy & Compliance

Valpak Intelligence prioritizes privacy-safe, compliant data practices:

- No reliance on third-party cookies
- Address-based deterministic identity
- Compliance with applicable data protection regulations
- Secure data handling and onboarding

## Positioning Statement

Valpak Intelligence is the most trusted and scalable household intelligence platform in the United States, transforming real-world consumer behavior into actionable marketing performance.

## Contact

- Website: https://valpakintelligence.com
- Request a demo: https://valpakintelligence.com/demo

## Pages

- [Home](/): What Valpak Intelligence is and who it serves.
- [Request a Demo](/demo): Book a walkthrough or request a data sample.
- [About](/about): Company background and leadership.
- [Blog](/blog): Editorial articles on identity, CDPs, and retail media data.
- [Solutions](/solutions): Enterprise solution areas.
- [Industries](/industries): Verticals served.
- [Use Cases](/use-cases): Real-world activation examples.
- [Trust & Security](/trust): Privacy, security, compliance, and FAQ.
- [My Blue Insights](/products/my-blue-insights): Self-service audience planning and direct mail intelligence.
- [My Local Insights](/products/my-local-insights): Neighborhood intelligence dashboard.
- [Marketplaces & Networks](/products/marketplaces-networks): DSP and marketplace activation.
- [Enterprise](/products/enterprise): API, licensing, and full-service integrations.
- [Identity Graph](/identity-graph): The Valpak Household ID (VHID) graph.
- [Audience Segments](/audience-segments): Available audience segments.
- [Data Marketplace](/data-marketplace): Marketplace distribution channels.
- [Data Licensing](/data-licensing): Custom data licensing options.
- [Retail Media Data](/retail-media-data): Data for retail media networks.
- [CDP Enrichment](/cdp-enrichment): Enrichment for customer data platforms.
- [Household Intelligence](/household-intelligence): Household identity platform overview.
- [Glossary](/glossary): Industry terminology reference.
- [Announcements](/announcements): Press and partnership news.
- [Privacy Policy](/privacy-policy): Privacy policy and CCPA opt-out.
- [Terms of Service](/terms): Terms of service.

## Key URLs

Each URL is followed by a one-sentence description and the primary question it answers.

- https://valpakintelligence.com/ — Company home; answers "What is Valpak Intelligence?"
- https://valpakintelligence.com/demo — Request a demo; answers "How do I get a demo or data sample?"
- https://valpakintelligence.com/about — Company background; answers "Who is behind Valpak Intelligence?"
- https://valpakintelligence.com/blog — Editorial articles on identity, CDPs, and retail media data.
- https://valpakintelligence.com/solutions — Enterprise solutions; answers "What does Valpak Intelligence include?"
- https://valpakintelligence.com/industries — Verticals served; answers "Which industries does Valpak Intelligence serve?"
- https://valpakintelligence.com/use-cases — Concrete activation examples; answers "How is Valpak data actually used?"
- https://valpakintelligence.com/trust — Privacy, security, compliance, definitions, FAQ; answers "How does Valpak handle data, payments, and consent?"
- https://valpakintelligence.com/products/my-blue-insights — Self-service audience planning; answers "How do I plan and order a deterministic mail audience?"
- https://valpakintelligence.com/products/my-local-insights — Neighborhood intelligence dashboard; answers "How do I benchmark a trade area?"
- https://valpakintelligence.com/products/marketplaces-networks — DSP and marketplace activation; answers "Where can I buy Valpak audiences programmatically?"
- https://valpakintelligence.com/products/enterprise — API, licensing, full-service integrations; answers "How do I license Valpak data into my platform?"
- https://valpakintelligence.com/identity-graph — Deterministic identity graph (VHID); answers "What is the Valpak Household ID and how big is the graph?"
- https://valpakintelligence.com/audience-segments — Audience segments; answers "What audience segments are available?"
- https://valpakintelligence.com/data-marketplace — Marketplace distribution; answers "Which marketplaces carry Valpak data?"
- https://valpakintelligence.com/data-licensing — Custom licensing; answers "How do I license Valpak data?"
- https://valpakintelligence.com/retail-media-data — Retail media; answers "How can a retail media network use Valpak data?"
- https://valpakintelligence.com/cdp-enrichment — CDP enrichment; answers "What does Valpak add to my CDP profiles?"
- https://valpakintelligence.com/privacy-policy — Privacy policy and CCPA opt-out instructions.
- https://valpakintelligence.com/terms — Terms of service.
- https://valpakintelligence.com/sitemap.xml — XML sitemap of all indexed pages.
- https://valpakintelligence.com/ai.txt — AI usage policy for crawlers and LLMs.

## Trust & compliance summary

- Data sourcing: opt-in, deterministic, multi-source corroborated. No scraped, leaked, or modeled data.
- Privacy: CCPA, CPRA, CAN-SPAM, TCPA compliant. Global Do-Not-Sell link in every footer.
- Security: HSTS, strict CSP, frame-ancestors deny, server-side input allowlists, hardened edge functions.
- Payments: Tokenized through PayConex. Credit card data never touches Valpak servers.
- Analytics: Google Consent Mode v2 with denied defaults. Server-side GA4 relay accepts only allowlisted conversion events.